period.
Crafting comfort for every mood, cramp, and craving
Branding | Packaging | Illustration | Emotional Design
A Moment For You
Period. is a brand that understands the moods, the cravings, and the need to pause.
Soft, comforting, and thoughtfully designed, it supports every part of your cycle – with care, calm, and a sweet touch.
Because you deserve to feel good, especially on your hard days.
about the project
Created as part of a school project exploring time, health, and happiness,
this project began with a simple question: What makes me unhappy?
The answer was clear – my period.
From there, I developed period. ,
a brand built entirely from scratch to address both the physical and emotional needs women experience during their cycle. Over the course of a month and a half, I designed every element – from concept and strategy to packaging and illustration – with one goal in mind: to craft a warm, caring, and feminine space that offers real solutions for our periods.
Visual Identity
A soft, color – coded system that speaks your cycle’s language –
through comforting patterns, calming colors, and thoughtful design.
Typography
The brand uses Recoleta for headlines – a rounded, elegant serif that brings a soft, feminine presence to the identity.
For body text and small details, I chose Afacad, a clean and versatile sans-serif that pairs well with others and ensures easy readability across all formats.
Colour System
Each color reflects a different flow or need – from light days to everything – but – easy ones.
Graphic Elements & Patterns
Sanitary Pads Patterns
Gift Boxes Patterns
From A Vision To A Product
